LaShana West: Turning Trauma into Triumph for High-Achieving Entrepreneurs
LaShana West is a transformational force in today’s business and personal development world. As a Business Therapist, Leadership Mindset Coach, and creator of the Resilient Mindset Science framework, she is pioneering a new wave of coaching—one that doesn’t separate emotional healing from business success. With a background in clinical counseling and more than two decades of experience, LaShana has merged her therapeutic expertise with entrepreneurial strategy to birth a powerful niche: helping high-achievers heal while they build.
At the heart of her movement is Healing While Building™, a mission-driven brand dedicated to helping ambitious professionals regulate their nervous systems, overcome unresolved trauma, and lead from a place of wholeness—not hustle. Whether she’s working with CEOs, coaches, creatives, or solopreneurs, LaShana’s clients find more than strategy—they find clarity, courage, and confidence to grow businesses aligned with their truth.
Through her signature SUCCEED Method™, private and group coaching, transformational events, and the newly released book Healing While Building, LaShana cultivates safe spaces for deep transformation. She doesn’t just ask clients to dream bigger—she equips them with the internal stability to hold those dreams without sacrificing mental or emotional wellness.
As the founder of Healing While Building, she celebrates seven powerful years in business this November, including four years “clean from Corporate,” a badge she wears with pride. LaShana’s unique work continues to ripple across industries, redefining what success looks like for the modern entrepreneur: healed, whole, and wildly impactful.
Breaking Blocks and Building Boldly
What sets my company apart is my use of a Strategic Therapeutic Approach (STA) that blends business coaching with deep emotional healing. In a world where hustle culture dominates and burnout is normalized, I’m proud to offer a different path—one rooted in healing-centered growth. Through the Healing While Building™ movement, I guide high-performing entrepreneurs to process trauma, release internal blocks, and shift into alignment.
My signature SUCCEED Method™ isn’t just a clever acronym—it’s a proven framework that helps my clients experience breakthrough after breakthrough, not just in their businesses but in their lives. I help my clients stop shrinking and start shining, with clarity about who they are and what they offer the world. We address the root of the blocks—not just the symptoms—so when they rise, they rise with confidence and inner peace. I’m not here to push people to their limits. I’m here to teach them how to lead and live from a place of fullness.
Merging Mindset with Marketplace Success
I differentiate my brand by doing what most business coaches don’t: I go deeper. As a licensed clinician and business therapist, I recognize that mindset blocks aren’t simply “limiting beliefs”—they’re often unresolved trauma, unprocessed emotional pain, or subconscious patterns developed from survival. My approach offers more than motivation—it provides true healing.
I don’t teach quick-fix strategies. I help entrepreneurs create sustainable inner and outer success. The coaching industry is saturated with people selling formulas that don’t work for everyone. But when you align strategy with personal healing, that’s when magic happens. I’ve created transformational spaces that are safe, brave, and deeply affirming—where vulnerability is honored and authenticity is the currency.
My brand is known for merging mindset work with business acumen. I hold space for people to become their highest selves—professionally and personally—while showing them how to translate that healing into cashflow, leadership, and legacy. That balance of emotional intelligence and strategic brilliance is what truly makes me different.
Scaling from Service, Not Stress
The most effective strategies I’ve used to scale my business come down to three things: innovation, alignment, and listening. I’m always evolving with my audience’s needs—never afraid to pivot or upgrade an offer if it means serving them better. I keep my brand fresh without losing its essence by staying rooted in my mission while being flexible in my methods.
I don’t chase trends—I create what’s necessary and needed. I invest in both personal and professional development because I know my business can only grow as much as I do. I also love to collaborate. Whether it’s with corporate clients, event organizers, or other thought leaders, I expand my reach by showing up where my message can be of service. Most of all, I keep my community at the center. I listen to what they’re struggling with, I ask questions, and I build from those insights. That’s how I’ve created sustainable, heart-centered growth.
What’s New and Next: Expansion in Motion
There has been so much expansion in just the last three months! I’ve been honored to speak at multiple live events, bringing the Healing While Building™ message to new audiences and industries. In some of those spaces, I now serve as the Resident Mindset Coach—a position that allows me to walk closely with individuals and teams who are ready to shift into healing-centered leadership.
I’ve also been hosting my own powerful events, where entrepreneurs get real, raw, and recharged. These aren’t surface-level workshops; they’re deep-dive experiences where clarity meets courage and healing turns into action. Each gathering reinforces what I already believe: safe spaces are sacred, and healing doesn’t have to happen behind closed doors.
Celebrating 7 Years in Business + 4 Years of Freedom 🖤
This October marks a triple milestone—seven transformative years in business, four years free from Corporate America AND the 3rd Annual Healing While Building Summit. This isn’t just a personal win—it’s a reminder that healing and success are not mutually exclusive. You can do both. You deserve both.
What better way to celebrate than with the Healing While Building Summit—our most powerful gathering yet.
If you’ve been craving clarity, connection, and a safe space to grow personally and professionally, this is your moment.
📍 Join us in Atlanta on October 18th and 19th 2025
🎟️ General Admission and VIP options available: www.healingwhilebuildingsummit.com
Contact Information
Email: info@mswestcreativecoach.com
Website: www.mswestcreativecoach.com
Facebook: Facebook.com/mswestccc
Instagram: @lashanawest
LinkedIn: https://www.linkedin.com/in/lashanawest/
